Nobody Cares About Your Technology

Eghenosakhare Igbinedion
2 min readNov 1, 2022

When you search google, for, say, ‘kindle battery life’, you sometimes find a video on the results page. This result not only shows you a video, but a section of a video, helping you identify a specific part of a video where a reviewer is speaking about the battery power of the Kindle. That’s an amazing feature. If the video is 15 minutes long, and the segment about battery life is 2 minutes, then this saves you a lot of time you’d have spent watching the entire video. That’s a useful feature.

On the Amazon site, you can subscribe for recurring deliveries. For example, you can subscribe to a monthly delivery of toilet paper; and every month, you’ll have toilet paper delivered to your home. That’s neat.

Google Photos does an excellent job of matching photos and grouping them under a single person. It once recognized my dad, despite the fact that his face was not showing in the picture. They matched other pictures where his face was showing and then somehow used an AI model to predict that it was my dad backing the camera since he was wearing the same thing in the other photos where his face was showing (hope I didn’t confuse you). That’s really impressive.

When you walk into an AmazonGo store, you can pick whatever you want, and then walk right out. No lines, payments, or anything. Pretty simple and convenient!

If I wanted to speak to a friend across the world, I could call them right now and have a real-time conversation, as if they were in the same room. That’s incredible.

In all the scenarios above, I can guarantee you that a MAJORITY of the people that use these products/services don’t actually know how the technology behind them works. They don’t know whether it runs on a blockchain, Artificial Intelligence, in the Metaverse, Web3, NoCode, Python, Javascript, etc. They don’t know the technology behind the product. This is because of one simple reason; they don’t care. What they do care about, however, is that it works.

People often go on about new technologies they’re using to build products & services. It doesn’t matter. The only question that matters is, “does it work?” If it doesn’t work, then it doesn’t matter whether you have built a blockchain, on top of Big Data with Computer Vision on Web3 in the Metaverse. Those are nothing but words. Sure, these technologies help us build better products & services, but they’re not the main thing. The main thing is that your product works.

I leave you with one question, as you build out your trillion-dollar product/business/service…

Does it work?

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