The Product Comes Last

What Comes First?

The first area of focus is the problem, not the product.

What Comes Second?

Uber

  • Problem: It’s hard to get a taxi when I need one
  • Solution: Make taxis available when & where people need them

Stripe/Paystack

  • Problem: I want to be able to receive payments from my customers seamlessly (merchant) — I want to be able to pay for products online seamlessly (customer)
  • Solution: Create seamless transactions between merchants and customers

HotelsNG

  • Problem: I don’t know what hotels are available for bookings in the city
  • Solution: Collate information on all available hotels and make them accessible to customers

What Comes Last?

Uber

  • Problem: It’s hard to get a taxi when I need one
  • Solution: Make taxis available when & where people need them
  • Product: A mobile application where you can hail a taxi whenever and wherever you need one

Stripe/Paystack

  • Problem: I want to be able to receive payments from my customers seamlessly (merchant) — I want to be able to pay for products seamlessly (customer)
  • Solution: Create seamless transactions between merchants and customers
  • Product: A payment gateway that merchants can embed on their eCommerce platforms that will allow seamless payments from their customers

HotelsNG

  • Problem: I don’t know what hotels are available for bookings in the city
  • Solution: Collate information on all available hotels and make them accessible to customers
  • Product: An online platform where people can view & make reservations at hotels in any city in Nigeria.

So, remember…

  1. Start with the problem, then the solution, and finally, the product
  2. There’s a difference between products and solutions
  3. It’s easier to build the product when you understand the solution, and it’s easier to come up with a solution when you understand the problem.

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Nosa Igbinedion

Nosa Igbinedion

Chief Steward at Olubrain Technologies